The fishing club that I belong to has a very efficient web based booking system. It is all very slick. You log on with a password, tick little boxes, and when you are done it sends you an automated e-mail. Very functional. But back in the day, we had to deal with people! One club had a truly dear lady, whom one phoned at set times in the evening. She chatted away, and got to know each of the regular club members, at least in an “over the phone” kind of way.  As a high school kid, my car owning